Deafmetal captivated Creative Business Cup Finland

Finland's representative for the international Creative Business Cup competition was selected in an exciting final in Helsinki on April 24, 2019.

Jenni Ahtiainen, Deafmetal. Image: EBA/Jukka Vahter.

The three competitors, Deafmetal, AIDOMUS, and Zenestar Wellness Studio, had made their way to the final from the pre-qualifying round. The finalists pitched for five minutes each in front of jurors, and answered the jury's questions and comments. The jury members were Katarina Scott, Innovation Platform Future by Lund, Antti Salminen, Business Finland, and Juha Tynkkynen, T&T Idealist.

Deafmetal, a hearing jewelry collection designed by Jenni Ahtiainen, was chosen as the winner of the Creative Business Cup Finland. Deafmetal hearing jewelry emphasizes the user's own personality, just like earrings. The jewellery is attached to the hearing aid by a flexible "holster". The personalization of hearing aids lowers the shame often associated with them.

Susanna Halla, Zenestar and Harry Edelman, AIDOMUS. Image: EBA/Jukka Vahter.

AIDOMUS presented an intelligent home solution that combines architecture, automation and artificial intelligence. According to Harry Edelman, the use of artificial intelligence provides information on the use of the facility to produce services, such as controlling the indoor climate. AIDOMUS that was born out of academic research and multidisciplinary design studios. Zenestar Wellness Studio, developed by Susanna Halla, combines virtual personal trainer software, privacy, and a traditional Finnish sauna. Zenestar combines Finnish wood design technology and innovative materials.

The jury: Antti Salminen, Juha Tynkkynen and Katarina Scott.

Jenni convinced the jury with the best pitching of the day. The Deafmetal hearing jewelry is a simple product that everyone understands and is able to identify with, the jury commented. The piece of hearing jewelry is a small object with a tremendous effect: it empowers and encourages the user. Hearing jewelry also has the potential for extensive scaling.

Deafmetal will compete with the brightest minds and startups in the Creative Business Cup Global Finals, which take place in Copenhagen on July 1-2, 2019.

Creative Finland has organized Creative Business Cup Finland since 2013. This year's competition was held at the Entertainment Business Arena.


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